Somebody came in from content. The next forty minutes decide everything.
This engine handles the person who has already reached you — saw a piece, landed on the page, wrote. It catches them in one place, ties them to the piece that brought them, and prepares the conversation up to a clear answer. Nothing goes out on its own in your name — neither the follow-ups nor the messages to new people: I prepare them, you approve them, you press Send. Below is exactly what it doesn't do.
Rarely in the sales conversation. Almost always before it.
Content can be working perfectly and still produce no clients. They get lost between “they saw me” and “we spoke” — down three roads, always the same three.
A lead has a state. Always exactly one.
Not “they're somewhere in the conversations”. Everyone has a place on the road — one of five, so nobody is left without a reply, not even on Tuesday at 15:00, while you're in a meeting.
We follow the road in the list of leads, together. Anyone who sits too long in one place should show up as a delay, not as silence. And “not now” and “no” are outcomes too — they get closed explicitly, not left hanging.
The form on the site writes to the list by itself, with the piece's code. What comes in over WhatsApp, email or an Instagram message gets added to the list by hand, with no code — so with no source piece until we note it down.
Which piece brought you the person.
The part almost nobody does, because it's boring: every published piece carries a code, and when the person comes through a link with the code, the code lands on the lead. Where that can't happen, it stays marked as missing — not guessed.
The code has eight characters and the system issues it; nobody writes it by hand. It ties to the piece through a link, where the platform allows a clickable link: story with a sticker, bio, a WhatsApp message, the description on Facebook or YouTube. On Instagram, the link in the description of a feed post can't be tapped — so there we use the story, the bio or a message.
At the end of the month you don't just see “leads came in”. You see which piece each one came from and which channel it came in through — and where the link is missing, the report says “missing”, not zero. Next month you know what's worth repeating.
What happens when somebody writes.
It isn't a sales script. It's the person's road, step by step, so that nobody is left waiting. Forty minutes is a benchmark, not a contract.
What comes out — a record in the list of leads, with the time and the source.
Your part — nothing in this step.
What comes out — the source piece on the record, or a “missing” written as such.
Your part — nothing in this step.
What comes out — a sign that somebody has appeared, so you don't find out by accident.
Your part — who receives the announcement: we settle it at the start, I don't assume.
What comes out — a reply; the target is within the first forty minutes.
Your part — who sends it and in what words. Nothing goes out in your name without your approval.
What comes out — a road with an end: either a conversation or a “not now”.
Your part — the sequence, approved once, before the first send.
Five rules for every message after the first.
A follow-up isn't a polite nudge. It's the same person, the same piece, one step further.
Four pieces, from the click to the report.
Campaign pages
One page per campaign, not a single one for everything. Same identity, different message — matched to the piece that brought the person there. The form asks only for a name and an email.
You getThe published page, with the form and the piece's code already wired in.The capture
The form writes to a single place, and what comes in by other routes goes into the same place, by hand. One lead, one record — not four inboxes.
You getThe list of leads, with the time and the source. I don't promise a screen for them in the app; how they reach you, we settle at the start.The follow-up
Follow-up texts that carry the conversation to a clear answer. Written in your voice, approved by you before the first one goes out.
You getThe texts written and approved, so you don't have to improvise them while you're in a meeting.The report
At the end of the month, how many leads came in, and from which pieces. What's missing is said to be missing. The time of the conversation, the two of you settle.
You getThe monthly report, with numbers where they exist, not adjectives.What isn't automatic here.
How many reach a conversation with you today — and where do the rest stop?
Twenty minutes, no deck. We look at the road somebody travels from the first piece to a conversation with you.
From a piece that finds you, through small steps, to a face-to-face conversation: that's where you have your best chance to close. The rest is math.
Let's talkI can't make you a suit until I know your measurements. The call is the fitting, not a sales pitch.
Or see what it costs and how a piece gets made.